Lotus & The Lily
BRANDING & COLLATERAL
THE BRIEF
WHAT WE DID
High brow, jewellery boutique, Lotus & The Lily needed an identity and branding designs to roll out across all of the collateral and give their brand a face. The start-up sell hand-picked, second-hand jewellery pieces with flare.
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Art Direction, Design & Production - Flaunted.
We married minimalism with calligraphy and flare to reflect the uniqueness of the jewellery. The store had two different sides which wanted to be reflected within the design. Lotus holds the minimalism, with its clean cut, thin aesthetic and spacing. The Lily adds the flare, and uniqueness of the jewellery itself. We then paired this with a deep teal colour palette and a gold tone to bring the design to life and reflect the elegance of the brand.
![Lotus & The Lily Brand Pages [Recovered]-01_edited copy.jpg](https://static.wixstatic.com/media/f17121_914bd697e3224c56ada2955b57d3fa29~mv2.jpg/v1/fill/w_441,h_441,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/f17121_914bd697e3224c56ada2955b57d3fa29~mv2.jpg)
![Lotus & The Lily Brand Pages [Recovered]-03.jpg](https://static.wixstatic.com/media/f17121_d884cfd8630d47b0ae3e419debf34530~mv2.jpg/v1/fill/w_930,h_523,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f17121_d884cfd8630d47b0ae3e419debf34530~mv2.jpg)
![Lotus & The Lily Brand Pages [Recovered]-05.jpg](https://static.wixstatic.com/media/f17121_fafa0d003a704f80b5342b675377ef77~mv2.jpg/v1/fill/w_711,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/f17121_fafa0d003a704f80b5342b675377ef77~mv2.jpg)
![Lotus & The Lily Brand Pages [Recovered]-07.jpg](https://static.wixstatic.com/media/f17121_4dee3fa270c34964b776f72fd4f32c39~mv2.jpg/v1/fill/w_711,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/f17121_4dee3fa270c34964b776f72fd4f32c39~mv2.jpg)